What I do

Performance Marketing

Campaign strategy and execution across Google Ads, Meta Ads, Snapchat Ads and TikTok Ads, built around how audiences actually behave in the Saudi market.

• Campaign structure, targeting and creative direction
• Budget management and ongoing optimization
• Cross-platform reporting and performance tracking

E-commerce Growth

Hands-on store build-out and optimization on Salla — connecting the storefront experience directly to acquisition and conversion.

• Store setup, product and catalog structuring on Salla
• Checkout and conversion rate improvements
• Ongoing store optimization as campaigns scale

SEO / AEO / GEO

Technical and content SEO, plus answer-engine and generative-engine optimization — positioning brands for both traditional search and AI-driven search surfaces.

• On-page and off-page SEO execution
• Content structuring for search and answer engines
• Organic performance tracking

Analytics & GA4

Tracking setup and funnel analysis that turns campaign activity into decisions — knowing what's working and why.

• GA4 implementation and event tracking
• Funnel and conversion analysis
• Performance reporting

Content & Social

Content strategy and social media management — from creative direction to day-to-day publishing and community presence.

• Content planning and creative direction
• Social media account management
• Visual content production

AI-Assisted Marketing

Applying prompt engineering and AI tooling — certified through Dubai's One Million Prompters initiative — to research, content and workflow.

• AI-assisted research and content workflows
• Prompt engineering for marketing use cases