Topics I write and share about — SEO, AEO, GEO, performance marketing, Salla e-commerce and AI-assisted marketing, with a Saudi & GCC lens. Full articles are in progress; the free downloadable guides below are live now.
How SEO is shifting toward AI-driven search — and what that means for how Saudi brands structure content.
Store setup, product listing optimization and conversion improvements for Salla-based e-commerce.
How paid platforms compare for Saudi e-commerce brands, and where each fits in a media plan.
Getting the right events and conversions tracked so campaign data is actually usable.
Practical ways AI tools fit into research, content and campaign workflows.
Notes on running Snapchat and TikTok campaigns for Saudi audiences.
How shoppable content and in-app checkout are developing across the GCC.
Practical PDF guides on digital marketing, SEO and job-hunting in the industry — free to download.